During the Worldchampionships cycling in Yorkshire the Boels-Dolmans team made public that the 2020 season will be the last season for both title sponsors Boels Rental and the Dolmans Landscaping group.
Through the sponsorship of the women's team, both Limburg-based family businesses have more than achieved their goals in terms of brand awareness and visibility. In addition, the publicity via the cycling team has generated immense goodwill and there has been great internal engagement at both companies. Boels Rental and Dolmans Landscaping stress the fact that they have achieved a huge amount for what in international top-level sport terms is a relatively low sponsorship sum. Women’s cycling is one of the few global sports where you can currently still acquire the absolute best in the world for this amount of money.
Despite both title sponsors stopping, the team is looking optimistically to the future. Women’s cycling is currently experiencing a boom, just like women’s football, and it is receiving more and more attention. You also see an increasing number of women cycling for recreation. The number of women participants in the big tours has increased massively, while the number of race bicycles sold to women is also growing each year.
A number of figures underscore this, please see the link for the exclusive report which the Boels Dolmans team made on the growth and chances of women's cycling.
Click here for the full report.
As team, we are certain that ‘the best is yet to come’. We are feeling confident as we now start our search for new title sponsors for the team. Our target is to not only retain our status as the number one women’s cycling team in the world, but also to help further develop the sport of women’s cycling. As of 2021 we want to expand our team from 16 to 18 cyclists in order to be able to compete in a double programme and to give more young cyclists a chance. In addition, we want to give more focus to the woman behind the athlete in the future and also to community projects.
For more information, please contact the Team Manager, Danny Stam: +31 6 52845487