"We are linking our name to a sport that is growing and where team spirit and diversity are important," continues Kobe Verdonck. "Of course, this sponsorship also helps us to build our international brand awareness. This is a successful partnership, where there is a great deal of trust between the sponsor and the team, hence the extension."
Sporting manager Danny Stam emphasises that the extended contract with main sponsor SD Worx ensures stability within the team. "Ideally you want to work with a horizon of around four years," says Stam. "Then you can work towards the future with young talents. In recent years we have consciously contracted young riders such as Demi Vollering, Niamh Fisher-Black, Anna Shackley and Blanka Vas, among others, so that we can invest in them in the first years. Especially now that women's cycling is developing further and more big teams are joining, it is extremely important that we can offer continuity until the end of 2026. The fact that SD Worx broke open the contract early and extended it until 2026 is a sign of trust towards the team."