Pink Ribbon campaign great success

23 April 2019

The Boels Dolmans team raised over 50.000 euros for Pink Ribbon during the Amstel Gold Race weekend. This amount was raised through an intensive campaign sponsored by our partners such as Specialized, Santini cycling wear, Wealer, Tacx, MH Roadstyling, SRAM and Zipp wheels. The bikes and clothing which the team wore during Amstel Gold Race was auctioned and formed the core of the amount raised. Financial contributions and the price money of the Amstel Gold Race summoned up to 51.000 euros.


“We are very proud of the amount we raised and the awareness we created for Pink Ribbon. It was a complete team effort with our partners, staff and riders. Also a special thank you to the Amstel Gold Race organisation and Roy Packbier and Leo van Vliet in particular. They enabled us to fully roll out this campaign during the race weekend. It is always exciting and a big question to what extent such a campaign actually delivers what we dreamed of”, says team-manager Erwin Janssen.


The bikes and gear await new owners the coming days. The riders and staff wish the new owners all the best with these unique and great items. Thanks to everybody who have supported our Pink Ribbon campaign.

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