For Team SD Worx it was a great challenge, in cooperation with Specialized, to make the 2022 jersey even more beautiful than the one with which SD Worx debuted in the women's peloton in 2021 as main sponsor. In January 2021, the Team SD Worx shirt was crowned the most beautiful in the peloton by 85% of GCN Racing's followers.
For the 2022 season, the choice has been made to make the shirt even more colourful according to the colours of the main sponsor SD Worx. Last season purple and red were the main colours, which sometimes made it difficult to distinguish the shirt from the purple UCI leader's jersey in the WorldTour. Now red, pink, yellow and purple have been chosen. Not coincidentally, yellow is also the colour of the new sponsor Yuzzu.
"I think the shirt has become even more beautiful. Much more feminine. This really stands out in the peloton. We already saw that during the photo shoot in Spain where the shirt really drew attention in the sunny weather. To look so beautifully groomed again is a good motivation towards the upcoming cycling season", Demi Vollering says.
Photo credits: Getty Sport