Boels Rental and the Dolmans Landscaping Group extend with team

24 March 2016

Boels Rental and the Dolmans Landscaping Group, the title sponsors of the UCI Boels-Dolmans Cycling Team, have renegotiated and extended their sponsorship of the international women’s cycling team by two years. The new agreement will remain in place until the end of the 2018 season. With this assurance, Boels-Dolmans Cycling Team, under the leadership of sport director Danny Stam can build a future until the end of the 2018 season and eventually play an even bigger role in Dutch women’s cycling.

Boels Rental and the Dolmans Landscaping Group combined their strengths in 2012 to support an international women’s team, the Boels-Dolmans Cycling Team. Both parties have delighted in seeing their team become a permanent feature among the sport’s leaders. 

Yvo Hoppers, Corporate Marketing & Communications Manager at Boels Rental, comments: "The Boels-Dolmans Cycling Team has achieved fantastic results. Both the riders and the team's management enjoy an incredible sense of team spirit, commitment, passion and drive. These are values that are echoed in our own sporting ambitions. We fully believe that considerable effort produces excellent results and that hard work pays off.”

Erwin Janssen, Director of the Dolmans Landscaping Group, is also the cycling team's general manager and, as a result, closely involved: "Under the leadership of sport director Danny Stam over the past few years, the Boels-Dolmans Cycling Team has evolved into the solid tight-knit team of leading international cyclists we see before us today. The Boels-Dolmans Cycling Team is one of the highest profile teams in the women's peloton, having earned numerous victories over the past few years. The bar has been set high: our goal for the coming year or so is to become the best team in the world."

A satisfying season past and a strong season start 

Boels Rental and the Dolmans Landscaping Group are very content looking back on the season just gone. Lizzie Armitstead won three of the ten races in the now defunct World Cup series en route to her straight straight overall victory. In September 2015, Armitstead capped off an already successful season by winning the women’s road race at the UCI Road World Championships in Richmond, Virginia. Megan Guarnier rounded out the podium in Richmond and earned an automatic bid to the 2016 Rio Olympic Games with her bronze medal. Seven Boels-Dolmans Cycling Team riders finished in the top 25 in the 2015 Road World Championships.

The victories are already adding up quickly in the new season. Dutch rider Chantal Blaak was first over the finish line in the Ronde van Drenthe and won Le Samyn for the second year running. Lizzie Armitstead won the Omloop Het Nieuwsblad - in which Blaak came second - and was also crowned winner of the Strade Bianche. The Briton also won Trofeo Alfredo Binda, one spot ahead of Megan Guarnier came in second. Three rounds into the inaugural UCI Women’s WorldTour series, and riders from Boels-Dolmans Cycling Team have won every round. In short, it has been a tremendous start to the season for the Boels-Dolmans Cycling Team.

The perfect mix of established experience and young talent

The efforts of the riders and team management, together with the support and enthusiasm of the sponsors, has resulted in the Boels-Dolmans Cycling Team becoming a household name in international women’s cycling. The combination of experience and talent has also contributed to the team's successes. The Boels-Dolmans Cycling Team is expressly committed to nurturing talent, such as Demi de Jong and Amalie Dideriksen. Nowhere else in the Netherlands have so many young female riders had the opportunity to progress from the junior women’s level to the top of the international elite women's field. The Boels-Dolmans Cycling Team will continue working towards a bright future.

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